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Beauty Breakthrough
Beauty Breakthrough
In 2023, we changed the false lash game overnight by launching imPRESS NO GLUE Press-On Falsies. These lashes were the first of their kind thanks to our innovative patented pre-bond technology*. This proprietary technology created a secure self-adhesive lash that eliminated the need to use glue in the application process. All Falsies lashes are mess-proof, mistake-proof and do no damage to one’s own natural lashes. imPRESS Falsies became an instant best-seller, even winning a coveted Cosmopolitan Holy Grail Beauty Award in 2023.
*Covered by U.S. Pat. Reg. Nos. 12,171,288 and 12,171,291
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Leaders in Lash
Leaders in Lash
Since the launch of Falsies, the imPRESS portfolio has grown thanks to our commitment to pushing the boundaries of lash technology and listening to our customers. In 2025, we launched Long Lasting Falsies—the first NO GLUE press-on lash that was waterproof, re-usable and could be worn up to 5-days. Every day we continue to work on innovating the false lash category and we promise to continue to deliver gorgeous results without the use of glue.
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Features & Benefits
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PATENTED ADHESIVE
TECHNOLOGYSuperior hold with
reinforced design -
One Step
APPLICATIONJust press on & go
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Underlash
applicationFor a seamless
natural look -
DAMAGE-FREE
REMOVALNo harm to natural lashes
